LAMBORGHINI BEVERLY HILLS

POPSUGAR Studios
Culver City, California

Lamborghini Beverly Hills wanted to introduce the world’s first Super Sport Utility Vehicle with an elegant and exciting launch. Staged in an industrial studio, the launch of the Lamborghini Urus was designed to blend luxury and sport. We integrated white florals into the design to warm up the space, giving the launch a modern yet chic edge.

To augment this edge, we selected sleek and white furniture to create an upscale bar. By pairing solid and cubic counters with thin and openwork-framed shelves, we created monochrome and clean-lined silhouettes. This complemented the boxy space and gridded light panels on the ceiling.

During a thrilling performance, dancers unveiled the cutting-edge Lamborghini Urus. Ultimately, the execution of Lamborghini Beverly Hills’ launch matched the soul and high-performance of a luxurious Lamborghini.